Looking back at the home furnishing industry in 2014, we can see that many home furnishing materials enterprises are on the verge of bankruptcy. It is undeniable that the market environment is becoming more and more severe, the cost of production and management is increasing day by day, and the pressure of environmental protection is escalating. For many enterprises, the days are getting harder year by year. This is only the surface, the deeper reason is the enterprise's own problems. So what is the current market situation of coating industry?
1. Vicious competition.
In the market competition, some enterprises, in order to fight against their competitors, are willing to bribe the network navy to maliciously slander others, which is not only against business ethics, but also against the existing laws and regulations. In fact, malicious slander and slander are just "throwing stones at one's own feet". There is only one truth. Once the truth is revealed, it is oneself who has suffered heavy losses. Shopping malls are like battlefields, but it doesn't mean that shopping malls can really "kill" like battlefields. There are rules for shopping malls to compete.
2. Short sightedness.
Research Report on coatings that you may be interested in: Research Report on the operation trend and investment strategy of China's coating special equipment industry 2015-2020 report on the special research and investment value prediction of China's coating special equipment industry 2015-2020 report on the market operation and industrial development trend of China's coating special equipment industry 2015-2020 report on China's coating special equipment industry 2015-2020 In depth Research Report on market supply and demand forecast market demand and investment consultation report of China's paint special equipment industry in 2015-2020 more analysis of chemical industry
It is a common fault in the home furnishing industry that only want to make money rather than spend money. With the prevalence of money worship in the market, many enterprises are becoming more and more utilitarian. On the road of development, interest is the first thing. Few enterprises pay attention to the industry's public welfare undertakings and undertake social responsibilities. Even if some enterprises do public welfare projects, most of the cases are just superficial efforts and gimmicks. In addition, in order to make money, some enterprises squeeze the profits of upstream suppliers, suppress downstream distributors, and even promise not to fulfill; while some enterprises are small and rich, lack of awareness of hardship. What's more, they cheat consumers by cutting corners, which is also the main reason why many "formaldehyde doors" don't respond. In fact, enterprises should take a long-term view, not only to make money, but also to think about how to spend money, such as employee benefits, dealer support, public welfare activities, etc., which are not loss making business, but to add value to the brand.
It can't be denied that small and medium-sized enterprises can't compete with large enterprises in technology or capital, but the behavior of plagiarism and OEM won't make the enterprises profitable for a long time. It will be very difficult for people without "one skill" to survive in this society, and enterprises without core competitiveness can not stand on the market for a long time. Enterprises that rely on plagiarism can not maintain the level of new products, can not form their own brand characteristics, and how can enterprises that do not have the level and characteristics gather talents and attract customers? Plagiarism and tagging is not only time-saving, but also has a huge negative impact. Enterprises must not be greedy for the quick and instant profits.
4. Follow the trend blindly.
Diversified development has been one of the development trends of all walks of life. Large strength enterprises extend their product lines because of the needs of development, but some enterprises see others do "big home", they blindly join in, without thinking about the risks. We need to know that diversified development will inevitably encounter many problems, including capital decentralization, more complex management, increased difficulty in decision-making and so on. In the end, enterprises can only "dig the east wall to replace the west wall". The premise of extending the product line is to have enough capital and technical ability. Enterprises with weak comprehensive strength blindly extend the product line with the intention to complete it, which is undoubtedly "greedy and greedy".
Whether large or medium-sized coating enterprises, it is imperative to improve the traditional sales channels and expand online channels. Take the product as the core, strengthen the brand image building. With the help of a mature third-party platform, open the online market. A good e-commerce platform will bring more opportunities for enterprises. Take zhuniu.com as an example, from goods listing to purchase and order, to logistics and transportation, to after-sales service, to financial support and supply chain building, it will provide all-round services for online coating enterprises, make coating sales more efficient, reduce enterprise costs, and make coating enterprises develop better and faster.