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The interactive marketing of microblog and wechat is numerous, while the innovative red packet grabbing marketing in 2014 can provide some examples of active digital marketing. We know that the amount of cash to rob red envelopes is very small, and even some exotic coupons such as "Maserati 15 yuan coupon", "Asian travel 5 yuan coupon" are even seized. But it doesn't matter. With the wide application of wechat friend circle, people need more and more "interactive circle" and are eager to join the circle! Because "friends call friends" of partners ", more and more people It has opened the function of "wechat payment" - other functions because it wants to enter an interactive circle. This kind of marketing is not direct but effective.
Application of digital marketing full of "popularity" in coating enterprises
It is very important to form a "cross industry connection" with a "vitality" digital platform. We have reached cooperation agreements with some "public accounts" with a certain amount of visitors, and have reached connections with some well-known bloggers, bamboos and media tycoons in the industry, so that their circle can become the circle of your household brand marketing, with multiple growth and continuous expansion.
There are also similar and different industries in the circle. The so-called similar and different industries, such as wooden door making, also interact with home decoration companies, kitchen and electricity, bathroom, floor, ceiling, wardrobe and other industries to form an exchange circle. When one party has customers, eight parties benefit and achieve profit sharing. Usually, online and offline activities are held in different circles to make the circle firm.
There is also learning to use the "crowdsourcing platform" in the digital information age. Crowdsourcing helps the Internet change the relationship between brands and consumers. For example, threadless T-shirt company in Chicago uses crowdsourcing to design new t-shirts. A large number of hobbyists use their spare time to design all kinds of T-shirts, upload them to the community's online forum, and then other members of the community vote to choose the best design. The winning design was produced by threadless and distributed in limited quantities to members of the online community. The main business processes of the whole threadless, including product creation, design, screening, sales and feedback, all take place in a strong relationship community, which is still adding new members.
In the home furnishing industry, there are also many examples of crowdsourcing. For example, Ikea will attract customers to participate in the design of multimedia home furnishing scheme by holding the "genius design" competition. The winner will be rewarded with 2500 euros, and his works will be put into production and market.
There is also the household crowdsourcing mode of e-commerce. Made.com is an e-commerce company that uses crowdsourcing mode. Made.com publishes many fashionable furniture design drawings on the Internet, and consumers vote to decide their favorite furniture, and directly places production orders to factories in China for the furniture design selected by netizens. The furniture will then be shipped by sea to British consumers' homes. In this process, apart from consumers, made.com and factories, there are no other middlemen, saving a lot of operating costs.
At its core, whether it's threadless, IKEA or made.com, its core assets are a huge community of enthusiasts. Set up or join the circle of home enthusiasts, make the best of the power of enthusiasts, not only have unlimited creativity, but also have a lot of information that you could not know and imagine before, which is very helpful for the research of industry dynamics, consumer concept, even direct marketing, etc.
Of course, in addition to some of the author's superficial digital marketing, ice bucket marketing uses the vanity of consumers, mobile newspaper uses the busy state of wage earners, happy farm uses the simple group interaction of college students, etc., which are all digital marketing modes worthy of deep study. Householders should develop ideas, just as this digital era is constantly opening up one Roman avenue after another, Endless, fearless!
Combined with the above digital marketing function point of view, digital marketing has broken the bottleneck of traditional marketing in the household industry, and opened a new marketing mode with a new digital concept. On the platform of displaying app, businesses can better display their home products, promote their own brand culture, and establish a good brand image, so as to gain more consumers' favor, effectively improve sales performance, and most firmly seize market opportunities. For home furnishing enterprises themselves, proper use of digital marketing can improve the sales volume of products, enhance the popularity of enterprises, and play a better role in publicity. The digital business philosophy meets the needs of the times, and also meets the needs of consumers "staying indoors and buying easily". The digital marketing mode of one click purchase brings the greatest convenience to consumers with the most simplified procedures, and at the same time, it also brings endless business opportunities and rich profits to merchants.